we ideate, validate, and build saas solutions that solve laser-focused customer problems
discovery user interviews conducted
products validated and launched
concepts killed to-date
products in validation backlog
we start with identifying and validating the most intriguing problems in a given industry by asking users, industry professionals, and peak studios advisors about their biggest pains.
problem: product managers rely on a combination of product analytics, surveys, and customer interviews to help prioritize product development efforts.
problem: businesses tracking their sustainability impact need timely, auditable data from 3rd party vendors to compile reports for investors, customers, & regulators.
Problem: on-the-go freelancers need a ridiculously simple way to invoice their customers so they can focus on their business.
problem: D2C brands selling high-ticket, big & bulky items have to balance incentives for conversion (pre-checkout) with costs of returns (post-checkout).
problem: event organizers financing event revenues through tickets and sponsorships struggle to breakeven (and make a profit) while juggling the complexities of event production.
problem: diligent online shoppers spend hours browsing the internet for reviews, recommendations, and content before they make a purchase. however, assessing a product's quality can be challenging due to the vast amount of reviews and content (brand, sponsored, organic, fake, etc.).
problem: businesses considering improving their ESG impact struggle to get started. often the biggest question is 'do i hire internal talent or external consultants to support my first foray into ESG?'
as we deep dive the problem space, we begin tinkering to explore the best solution(s) for each problem. our goal is to tackle problems that can be addressed with software-first solutions.
by whiteboarding, wireframing, and leveraging no-code & AI tools, we can quickly turn problem research into an ingenious minimum viable product. we then build, go-to-market, and scale software solutions that solve these problems.
leverage AI-moderated user interviews to make confident product decisions, fast.
analyze your online survey results with AI. chat with your survey. uncover in-depth insights. share with your team.
Problem: on-the-go freelancers need a ridiculously simple way to invoice their customers so they can focus on their business.
we're just getting started. reach out to join the team. currently on the lookout for advisors (industry-specific), a technical co-founder, and a marketing specialist.
founder
3-time startup founder; ex-Amazon product manager.
enjoys the most ambiguous, early stages of product development.
Problem: on-the-go freelancers need a ridiculously simple way to invoice their customers so they can focus on their business.
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